Jennifer Aniston flaunts summery style in khaki shorts as she gets emotional during the launch of her latest haircare venture

Famous for her distinctive blonde hair, Jennifer Aniston became emotional in an Instagram video posted on Wednesday after finishing a photoshoot for LolaVie, her new hair care company. The 52-year-old actress showed off her toned legs in a laid-back outfit as the crew applauded, marking the end of the shoot and the start of her exciting new brand.

Emotion: Jennifer Aniston put on a leggy display in a relaxed ensemble and welled up with tears in an Instagram clip on Wednesday as she wrapped up a photoshoot for her new hair care company, LolaVie

Actress Jennifer Aniston showcased her toned legs in a casual outfit and got emotional while filming an Instagram video on Wednesday, marking the end of a photoshoot for her new hair care brand, LolaVie. Wearing sage green shorts paired with a denim shirt, she expertly styled her blond hair into a bun and wore glasses. Looking every bit the beauty entrepreneur, Jennifer watched proudly as her hair models posed for the camera, eventually becoming teary-eyed as they cheered for her. Sharing the heartwarming video online, she introduced LolaVie to her followers, expressing her excitement for this long-awaited project.

Capturing the moment: She was seen sporting sage green shorts which she teamed with a denim shirt for her day at the studio as she tucked her flaxen tresses up in a bun

Seizing the moment: She rocked sage green shorts with a denim shirt for her time at the studio, casually tying her golden hair up in a bun.

Business woman: The actress, 52, launched the new beauty brand on Wednesday which she also modelled for

Entrepreneur: The 52-year-old actress introduced her new beauty line on Wednesday, taking on the role of the brand’s model as well.

Shining: The ex-Friends actress looked every bit the beauty entrepreneur as she oversaw the photo shoot for her hair products from the sidelines. She expressed pride in the hard work put in by her team to create a product line that is free of harmful ingredients like parabens, silicones, sulfates, and phthalates. The products are also gluten-free, vegan, and cruelty-free, reflecting her love for animals. Jennifer announced the release of their very first product and teased about more to come in the future. She also shared behind-the-scenes pictures, including one of her brainstorming for new LolaVie ideas with her furry companion. Later, she transformed from director to model, showcasing a stylish white midi skirt with a daring thigh-high split, paired with a black top to strike some poses.

Credit where credit is due: The four beauties posed together in front of the camera before cheering for Jennifer, causing the actress to fan her eyes to stop herself from crying

Kudos to the four lovely ladies who gathered for a photo before giving Jennifer a round of applause, which touched her so much she had to wipe away tears.

This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you': Jennifer penned a lengthy caption on social media

After much time and effort, I am thrilled to finally unveil this project to all of you. Jennifer shared a detailed post on social media expressing her excitement.

Keeping her company: She shared additional behind-the-scenes snaps including a photo of her sat down to mull over new LolaVie material with her four-legged friend Clyde

Keeping her company: She posted more exclusive behind-the-scenes photos, including one where she was seated, brainstorming new LolaVie ideas with her loyal companion Clyde by her side. With a natural palette of makeup and her gorgeous hair flowing gracefully, she exuded effortless beauty. Jennifer later changed into a stunning black jumpsuit, showcasing her assets as she promoted another LolaVie product. The renowned actress posed alluringly on a white chair, her blonde locks cascading down her back. In another photo, Jennifer was captured in a makeup chair, showcasing her flawlessly styled golden hair.

Woman of many talents: The star then switched from photoshoot director to model as she slipped into a white midi skirt - complete with a thigh-high split - and black top to work her best angles

Woman with multiple skills: The celebrity effortlessly transitioned from overseeing the photoshoot to being the model herself. She looked stunning in a white midi skirt with a daring thigh-high split and a black top, striking her poses with confidence.

Stunning: She sported a light palette of make-up as her luscious locks fluttered in front of the camera lens

Gorgeous: She wore minimal makeup and her beautiful hair flowed gracefully in front of the camera.

Team effort: Jennifer subsequently changed into a plunging black jumpsuit, revealing her ample assets, to promote another LolaVie product

Working together as a team, Jennifer decided to switch into a stylish black jumpsuit that accentuated her figure to promote another LolaVie product. A sneak peek on Instagram showcased the sleek new packaging for her latest creations. Legal documents uncovered by Page Six revealed that a trademark application was submitted for LolaVie in various product categories including lotions, shower gels, candles, and hair care in July 2019.

Those who have been following Jennifer closely might recognize the name LolaVie as the same one she used for her very first fragrance back in 2010. Jennifer’s timeless beauty, stunning hair, and fit physique have kept her in the spotlight in the beauty world for years.

Star of the show: The Hollywood A-Lister seductively reclined on a white chair with her blonde tresses tumbling down the back

Main Attraction: The famous movie star lounged on a white armchair, her golden locks cascading down her back in a seductive manner.

Plenty to smile about: Jennifer looked nothing short of sensational in the promotional snaps

There were many reasons to be happy: Jennifer appeared absolutely stunning in the promotional photos.

Mane: One of the shots showed Jennifer sitting in a makeup chair with her back to the camera, with her perfectly styled golden hair on full display

Hair: In one of the photos, Jennifer was seen sitting in a makeup chair with her back turned to the camera, showcasing her perfectly styled blonde hair. The actress co-founded Living Proof in 2012 but decided to sell the successful haircare brand to cosmetics giant Unilever in 2016, according to WWD. Since 2013, she has also been the face of the skincare brand Aveeno, which was enthusiastically confirmed by her representative in a statement to E! News at the time. It remains uncertain whether Jennifer will continue her current beauty collaborations after the release of her own brand.

Sleek: Another image shared on Instagram revealed the chic new packaging for her products

Stylish: An Instagram post also showcased the sophisticated and trendy new packaging design for her merchandise.

Spokesperson: Jennifer has been the face of skincare brand Aveeno since 2013, but it is unknown as to whether she will step away from her current beauty partnerships in wake of the launch of her own brand

Representative: Jennifer has been the ambassador for Aveeno skincare since 2013. However, it’s uncertain if she will continue working with other beauty brands after introducing her own skincare line.

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